Mobilise Families and Communities
Many families and communities see child marriage as a deeply rooted practice, which has been part of their culture for generations. Whether the practice is cited as cultural or religious, it is often driven by inequitable gender norms such as an emphasis on protecting a girls’ (or her family’s) honour by controlling her sexuality.
For change to happen, we believe that the values and norms that support the practice of child marriage need to shift. We work with families and the wider community to raise awareness of the harmful consequences of child marriage to change attitudes and reduce the acceptance among those who make the decision to marry girls as children.
Working with men and boys
We engage men and boys in our awareness programmes as in many communities; the men hold the power and make the decisions. Our interventions also target fathers, brothers, husbands and future husbands to help them reflect on the status quo and see the benefits of a community, which values and supports girls and women to fulfil their potential.
Changing norms at scale
We use radios, televisions, online platforms and print information on IEC materials to raise awareness of girl’s rights and the impact of child marriage and teenage pregnancy to girls and their families and the community at large.
Messages that promote new norms, role models, and positive deviants show positive signs of being an effective way to change attitudes and behaviors around the value of girls and women.
Community level change
We hold community conversations to reflect on the practice of child marriage and communicate its harmful impacts for girls and their communities.
Religious and traditional leaders
We engage the religious and traditional leaders to speak out against child marriage to change community attitudes and we encourage them to become positive advocates for change.